Johnnie Walker Launches New Limited Edition High End $4500 Scotch Whiskey

Johnnie Walker has a new limited edition high-end scotch whiskey valued at $4500 a bottle. The launch of this new limited edition high-end scotch whiskey has sparked growing interest in its other lower-end products.

In the world of whiskey, Johnnie Walker is a brand that is up there at one of the very best. Restaurants around the world stock Johnnie Walker as one of its whiskeys and many have it on the rocks after a nice meal. In terms of taste and colour, Johnnie Walker’s whiskey is one of the best in the world.

The brand has been recently on a marketing campaign with advertisements at cinemas showing a man walking and talking about the history of the brand. The brand name is strong and it is shown by the number of people who have heard of it.

The limited edition is a tribute to founder of the brand. It is created from rare stock from nine of the Scottish distilleries. These Scottish distilleries have been operating for over 100 years and date back to the 1800s when John Walker was still around.

The brand was originally known as Walker’s Kilmamock Whiskey, when John Walker sold the whiskey in his grocer’s shop in Scotland. In 1908, the whiskey was renamed to its current name of Johnnie Walker Whiskey. The slogan “Born 1820 – Still going Strong!” was created in the same year. The iconic figure of the Striding Man was also created.

Till this very day, people all over the world are still drinking the brilliant whiskey. The brand is now currently owned by Diageo and produced in Scotland and sales figures are roughly 130 million bottles every year. Diageo is planning to cease production at the original plants in Kilmarnock by the end of 2011.

The limited edition whiskey is made with the help of wood oak casks that are over one hundred years old. These casks are said to have undertones of honey and spice. As Johnnie Walker’s premium product it is full of flavour and it will set people back a cool $4500.

There lies a problem though. People need to somehow find a way to purchase one of the 330 available bottles. In Australia, only ten bottles have been shipped over here and nine of them have already been sold. High class restaurants a lapping them up and probably going to charge well over 100 dollars a shot.

In conclusion, the new limited edition high-end Johnnie Walker will be great success. It will be hard finding a place where you can actually go and try it.

Grain Distillation

Aquavit

Aquavit, genever, gin, and whiskey (or whisky as the Canadians and Scots spell it), as well as vodka and the unflavored German schnapps called korn, are all part of the extended family of grain-based spirits. Except for whiskey and korn, whose compositions are strictly controlled by legislation, these potent drinks can also contain so-called agricultural alcohol made from molasses, potatoes, and other ingredients.

The name of this strong Scandinavian spirit is derived from the Latin vitae (water of life), and was once the designation for all liquor. The basis of the pale or golden-yellow aquavit is very pure, almost nil-less alcohol distilled from grain or potatoes with 96 percent alcohol by volume, or almost 200 proof.

It is distilled with water and a variety of flavorings, such as caraway (the most traditional), cinnamon, cloves, coriander, dill, fennel, lemon peel, and star anise, along with a number of “secret” ingredients. The heart of the distillate is then mixed with neutral alcohol and softened water and left to mature in the producer’s cellars or warehouse. The alcohol content of danish aquavit is 80 to 84 proof; German aquavit is 76 to 80 proof.

Serve aquavit very cold in a short glass, similar to a shot glass; this is how its full, round, and distinctive taste develops. It acts as a stimulant on the stomach wall and is very easily digestible, so it is ideal to offer guests after a meal as a digestive.

Genever

Genever is the Dutch national drink, and what is considered to be first gin. The word genever developed from the French word genievre (juniper), which is not surprising because genever, like some vatieties of gin, has a juniper aroma. First-class genever is matured for several years in oak casks and is golden yellow. The alcohol content is 76 to 86 proof. The Dutch drink their genever neat and very cold in small, tulip-shaped glasses as an aperitif. Fruit-flavored genevers are also available.

Gin

Clear spirit is one of the drinks without which a bar would be lost. The alcohol is based on barley and rye, to which a mixture of herbs and spices, called botanicals, is added, such as i, aniseed, cardamom, coriander, juniper, and lemon and orange zests. After distillation, the gin is diluted to the customary strength of 76 to 90 proof. “Dry gin,” for example, is 80 proof.

Gins, produced in England, Holland, and the United States, have different taste qualities. The most requested gins are those as “dry gin” and “London dry gin.” The dry designations developed to discriminate the contents from that which was labeled Old Tom gin” and “Plymouth Gin,” both of which used to be sweeter than they are today. Sloe gin is, in fact, a liqueur, not made by macerating crushed sloes in gin.

Klarer This colorless, weak, and often flavorless spirit is made from potatoes, corn, and millet. The minimum alcohol content is 32 percent

Korn schnapps

When a German orders a “schnapps,” the chances are that it is this clear, grain-based spirit that is required, not the flavored, often creamy drinks called “schnapps” in the United States. Korn is the most popular drink in Germany, where it is traditionally drunk neat or as a chaser to beer. Produced from wheat, rye, barley, oats, or buckwheat, it has an alcoholic content of between 32 and 38 percent by volume, or 64 to 76 proof.

If the designation Alt or Alter is on the label, the product has been matured for at least six months. Pure korn just tastes of grain, nothing else. If it is distilled from wheat, it is very mild; but if it is based on rye, it is powerful and spicy. Some varieties, called Kornbrand, contain a minimal addition of flavorings such as aniseed, cinnamon, cloves, or coriander. Apel Korn has been made with apples.

Vodka

In Russian, the meaning of the word vodka is “little stream.” Vodka is a colorless, clear, smooth, and pure spirit with a neutral taste. It is distilled from mixtures of grains or potatoes. The top brands, however, consist only of grain (primarily barley and wheat, and occasionally rye). Its strength is usually at least 80 proof, with some brands being far more potent. Flavored vodkas have become popular and the range is constantly expanding.

Widely available flavors include lemon, lime, pepper, and other fruits. In the United States, vodka is perhaps best known as the main alcoholic ingredient in Blood Marys and Screwdrivers, but in many countries it is drunk neat as a straight shot. When you serve neat vodka, make sure it is as near ice cold as possible. If you store your bottle in the freezer, the high alcohol content prevents the liquid turning to ice and it will always be ready to enjoy.

Whiskey

“Whiskey” may be the generic term for the most widely drunk liquor in the world, but you will find great variety, not least of all determined by where it is produced. Canada, Ireland, Scotland, and the United States are the great whiskey producers.

Each country produces different product, and within each country there is great diversity. Even the spelling of the word is not the same: the americans and the Irish spell it “whiskey”; the Scots and the canadians spell it “whisky.”Scotish whisky, or scotch as it is commonly known, is produced from malted barley or a mixture of grains, which can include malted and unmalted barley and the whole grains of cereals, such as corn or wheat, It is aged for at least three years in oak casks (traditionally second hand sherry casks) before bottling.

You will also see on the label the scotch is blended or a single malt. Blended scotch, as the term implies, contains scotch from several distilleries and will contain malt and grain whiskies married together. Single malts, on the other hand, are produced from only malted barley. If the label on a blened whiskey also contains an age, that is how long the youngest whiskey in the blend was aged in the cask.

One other characteristic of some scotch, especially some single malts is a smoky aroma. This occurs if the barley malt grains aredried over burning peat taken from the moorlands. Irish whiskey, produced from barley, wheat, rye, or oats, is blended, with only one significant single malt produced.

(The Irish use the term -vatting not “blending.”) After distillation, clear water is added to give the whiskey its final alcoholic content of about 80 proof’. Irish whiskey is matured in wooden casks (for at least three years that previously stored sherry, rum, or bourbon. As a general rule irish whiskey has a mellower flavor than scotch, and you will never find any with the smoky, peaty aroma of some scotches because the grains are not dried over peat-fueled fires. In the United lush whiskey is best known as a component in Irish coffee or after-dinner drinks.

Bourbon

Good bourbon is aged for four to six years, but some is left much longer in the cask. Like scotch, bourbon is also available either blended or straight, the latter meaning that it has been distilled from a single grain and all the whiskey comes from a single distiller.

Rye whiskey, also popular with Americans and often simply referred to as rye, is distilled from a mash with at least 51 percent rye and matured for about four years. The taste is generally spicier than that of bourbon, and it also comes in blended and straight varieties.

Tennessee whiskey, which must be produced in the state to be labeled as such, is filtered through wood charcoal and is therefore very mild. Some of the best-known brands also have a distinct flavor, easily recognizable as different from bourbon because they are produced from a sour mash containing some previously fermented yeast (similar to the starter used to make sourdough bread; fresh yeast produces a sweet mash). This is the whiskey someone wants if they ask for a “sour mash whiskey.”

American blended whiskey is a mixture of bourbon, rye whiskey, and corn whiskeys. Canadian whisky is blended from straight grain whiskies and practically flavorless neutral alcohol, resulting in drink that is paler and lighter in flavor than most American whiskeys. This is why Canadian whisky is often used in drinks with soft-drink mixers, such as ginger ale.

Top Branded Promotional Items

Depending on the kind of clientele you’re wishing to impress, the appropriateness of your promotional gift can mean everything.  You wouldn’t want to be giving away promotional headphones to companies that work with the hearing impaired.  Just like you wouldn’t want to give away promotional lighters to children.  Finding the appropriate promotional gift for the appropriate occasion, will be the key to whether your promotion is a success or goes up in flames, so to speak.

Personalized items are ideal for high end, lofty clients.  Some of these may be imported chocolates or popular choices of alcohol like aged whiskey, or expensive champagnes.  You may decide to use a corporate gift basket including many special items like champagne glasses, or shot glasses; imported cheeses are often appreciated.  If you know what clients like to smoke you can give them branded cigarettes or cigars. While coming up with promotion gift ideas for your clients, remember that budget should always be your first concern.  Figure out what you can afford, then decide the appropriateness of the campaign, and then consider the taste of the recipient.

However, for more low end clients, or if you trying to get your brand out to the general public, there is always a handful of promotional items that always seem to work.  That is why you see them in offices everywhere and probably have tons of them lying all around your house.  These are the most popular promotional items used, and they always bring results.  One of these is calendars.  Almost 40% of all businesses say that they have sent out a business calendar to their customers at some point over the year.  A calendar can be an excellent choice because it is visible 365 days of the year, making your brand visible year round.

Yet another great promotional item that seems to always work, are office supplies; such as pens, calculators, card holders, even coffee mugs, anything that people can use regularly around the office.  If a company is using your pens everyday, with your company logo on them, they might be more inclined to do business with you in the future.  Small electronic gifts are always good like MP3 players or DVD’s.  These can be excellent gift ideas but they can also be very expensive gift ideas.

However, the best kind of promotional gift is the one that clients take with them wherever they go, say on a key chain. Naturally, we’ve all seen and been bombarded with cheap plastic key chains, items people rarely use because most are unsightly eyesores. But what about classy, quality key rings? There are cash holders, ideal promotional items for banks or financial firms, but also pill holders and toothpick cases. These items will give your company not only the recognition and visibility it requires, but also increase customer loyalty and satisfaction, as they represent quality, reliability, and trust. 

If you enjoyed this article about promotion gift ideas, please feel free to post it to your site or blog and forward this link to your friends. Have a great day!

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Visiting Dublin – Hotels Near the Old Jameson Distillery

One of the great sites in Dublin is the Old Jameson Distillery. If you plan on visiting the Old Jameson Distillery, you may want to stay at one of the nearby Dublin hotels.

The Old Jameson Distillery is located right in the heart of Dublin and offers tours for whiskey aficionados. Learn about the whiskey making process, the history of the distillery, and finally, visit the Jameson Bar where you can taste the whiskey for yourself. You’ll learn about the beginnings of the Jameson brand of whiskey and how it has evolved over the years.

You can also lunch at the Old Jameson Distillery. While it is no longer a working distillery, it is a fascinating museum where you can learn of the whiskey making process and then taste the Irish Whiskey for yourself at the end of your guided tour. You can also browse in the gift shop. From April through October, there are shindig evenings every weekend, complete with Irish dancers. A must see for those who like whiskey as well as anyone interested in the whiskey making process.

If you would like to stay in one of the Dublin hotels in the area, you might consider staying at the Maldron Hotel Smithfield, which is located within walking distance of many of the city’s major tourist attractions. Stand on the balcony of your room at the Maldron and take in the panoramic view of the city. Just some of the amenities guests will enjoy include free broadband Internet access, DVD players, and work desks. Guests will also enjoy the large bathrooms, which are equipped with a power shower and a bath.

Another one of the Dublin hotels you may be interested in staying at is the Best Western Ashling Hotel, which is just 5 minutes from the city centre. Standard room amenities include ensuite bathrooms with a hot towel, free Internet access, and a multi-channel television set. Guests can request either smoking or non smoking rooms and there is a restaurant on site as well.

The Old Jameson Distillery is just one of the many popular tourist attractions you will want to see when you visit the fine city of Dublin. Many prime and popular tourist attractions are right in the heart of the city and you will want to take the time to see as many of them as possible.

No matter which of the Dublin hotels you choose to make your accommodations in, you will not be disappointed. Whether you stay in a budget hotel or in a luxury hotel, your needs will be seen to and you will make memories that will last a lifetime. Enjoy all that Dublin has to offer by day and return in the evening to rest and relax in your well appointed room.